Continually optimizing the use and application of Big Data, Rick West re-joins the Technology = Equality Community to introduce his latest Big Data product, Jicco. Rick West has been a member of the Tech = E Community since we originally spoke with him regarding Field Agent for episode #12. Field Agent is an application which utilizes big data to provide real-time feedback regarding retail sales. Rick joined us again for the launch of Class Check! Check out episode #29 for additional details on Class Check.
This week Rick joins us to introduce his newest innovation, Jicco, real-time market research on the go! Listen in as Rick and I explore the next chapter in his entrepreneurial journey!
Putting big data into action, Rick West is providing real-time solutions with Jicco.
“It’s really hard to monetize something if nobody needs it!” ~Rick West
Strategy: Great minds think differently! Rick utilized targeted focus groups with future prospects and current customers to derive a new need. The focus groups allowed the Jicco team an opportunity to understand how and what Jicco needed to deliver to create a happy customer. Begin by solving a need for the market you want to serve. Then listen to your market, find the next need and begin serving again.
Wisdom: It’s important to take a step back every now and then to evaluate your entire situation. Review changes in your market and the information you have collected from existing customers and transactions. You may uncover a new strategy or challenge your market is facing that you can help solve. Why reinvent the wheel? Repurpose your knowledge, content and your data!
Wish: Let’s help Rick West and the Jicco team shift gears from collecting big data in retail to finding new markets and industries in need of better answers.