Ryan Stewman, the Hardcore Closer, joins the Technology = Equality Community for episode #69 to share a wild journey from the day he was given a beeper number to changing millions of lives. He witnessed the rise and rapid fall of entrepreneurial relatives while his parents opted for the security of a traditional career. Ryan started his entrepreneurial journey in an unconventional manner and transformed his illegal experience into a profitable practice. Listen in as Ryan shares insight on how the lack of a safety net and perseverance can pave the path to a brighter future.
“If someone gives you a cool nickname, Go with that shit!
Do not resist cool nicknames!”
Strategy: Success may come and go in the blink of an eye! Look at every situation as an opportunity to be sure you never miss one. Instead of creating excuses, develop a solid foundation you have control over, then evaluate all feedback to help yourself grow.
Wisdom: Everyone is moving forward in life, create a plan so you know where it is you’re trying to get to. The road may be far bumpier than you anticipate, but keep moving forward. Keep doing what you’re doing and never quit!
Wish: Ryan would love for someone to develop an automated social media marketing content organization and backlink/ funnel coordination program.
Tools: Click here to grab your FREE copy of ‘Elevator To The Top’ Today!
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Full Transcription & TimeStamps:
0:00:00.030,0:00:04.589 if people give you a cool nickname go with that shit do not resist cool 0:00:04.589,0:00:09.300 nickname broadcasting from Boston Massachusetts you're listening to the 0:00:09.300,0:00:17.270 technology equals a quality podcast 0:00:17.270,0:00:21.990 welcome back to the technology equals equality podcast I'm your host Lori 0:00:21.990,0:00:27.660 Brooks and this is episode 69 I am super excited to welcome to the show Ryan's 0:00:27.660,0:00:33.000 Dumon CEO and founder of hardcore closer and BreakFree Academy this man is the 0:00:33.000,0:00:36.059 ultimate entrepreneur he's a four-time bestselling author 0:00:36.059,0:00:40.710 motivational speaker sales coach podcasters blogger and a regular 0:00:40.710,0:00:45.870 contributor to Forbes entrepreneur addicted to success good men project 0:00:45.870,0:00:52.020 lighter side of real estate Huffington Post and so much more Ryan is best known 0:00:52.020,0:00:57.300 for consulting with alpha personality business owners on rapidly growing their 0:00:57.300,0:01:01.739 sales through the use of strong marketing and advertising with his no BS 0:01:01.739,0:01:05.580 take action approach Ryan has been able to help high income and high net worth 0:01:05.580,0:01:11.970 performers make adjustments in their businesses that unleash windfall profits 0:01:11.970,0:01:16.890 his programs have propelled numerous clients from five and six figure incomes 0:01:16.890,0:01:21.049 to seven figures a year it doesn't matter if you're selling cars homes 0:01:21.049,0:01:25.200 financial services or consulting services Ryan 0:01:25.200,0:01:30.360 sales mastery can help you generate higher quality leads increase your 0:01:30.360,0:01:35.670 closing ratios and show you how to charge premium fees so the items you 0:01:35.670,0:01:40.979 already sell Ryan welcome and thank you so much for joining us today I'm excited 0:01:40.979,0:01:43.979 to be here Lori we're gonna have an awesome show I promise it's going to be 0:01:43.979,0:01:47.100 good terms today excellent I can't wait to jump into the 0:01:47.100,0:01:51.630 story but before we get to your entrepreneurial journey I want to kind 0:01:51.630,0:01:58.409 of rewind a little bit long before you begin selling at the car wash what did 0:01:58.409,0:02:04.439 you think life was going to be like long before the age of 13 when you were a kid 0:02:04.439,0:02:11.489 what did you see at your future well so one of my earliest memories was my mom 0:02:11.489,0:02:15.770 and my dad my aunt and my other aunt and my uncle 0:02:15.770,0:02:19.970 Sarika Beverly Hillbillies over here but anyway all getting brand-new Lincoln 0:02:19.970,0:02:24.860 Continentals and now this was like 81 or 82 and they were all like powder blue 0:02:24.860,0:02:28.670 and purple and shit that you wouldn't be caught dead and driving today and they 0:02:28.670,0:02:32.030 were those old Lincoln's would like the 480 engines in the trunk that you could 0:02:32.030,0:02:34.940 hit a train and it would not betray off the track you know we used to roll 0:02:34.940,0:02:39.230 around in that thing car seats weren't a thing we would sit the front seat was so 0:02:39.230,0:02:42.440 big that I would stand on the passenger's side of the front seat and 0:02:42.440,0:02:45.950 then just hold my hands against the dash and that's how we drove around backed in 0:02:45.950,0:02:49.459 right because car seats weren't a thing I remember as I got older it took two 0:02:49.459,0:02:52.489 people to scoot the seat up you remember those you had to like pull it on both 0:02:52.489,0:03:00.049 times behind one two three push right of course now taken outside world Sonia and 0:03:00.049,0:03:05.360 so in that was when I realized like none of my other friends got like parents got 0:03:05.360,0:03:08.959 cars and stuff for Christmas and I was like me and my family like they must 0:03:08.959,0:03:12.200 have money we have this farm my grandpa's inspiring these people cars 0:03:12.200,0:03:18.590 and so one of my grandfather's was he owned a glass company and he had worked 0:03:18.590,0:03:22.340 for Johnson & Johnson and according to him he said that he was the guy that 0:03:22.340,0:03:26.480 like initiated three shifts like before they were wearing factory workers out 0:03:26.480,0:03:29.989 here make him work 12-hour shifts and my uncle came in and said my grandpa came 0:03:29.989,0:03:33.109 in and consulted for Johnson and Johnson was like hey why don't we do eight hour 0:03:33.109,0:03:37.790 shifts and just do three shifts and as we cut back on overtime and and you know 0:03:37.790,0:03:41.269 exhaustion and everything else and that's pretty much the standard now and 0:03:41.269,0:03:46.100 he had this glass factory that he ran and my other grandpa on my mom's side he 0:03:46.100,0:03:50.569 owned a bunch of savings and loans and so my earliest memories were these two 0:03:50.569,0:03:55.730 guys that were you know super wealthy and in my mind as a little kid anyway 0:03:55.730,0:03:59.989 you know it's like my family's rich and and they had everything going for my 0:03:59.989,0:04:03.079 grandfather the banker II drove a different car every Sitka's even like 0:04:03.079,0:04:07.670 half the dealerships used him as the bank to loan money on cars and so he was 0:04:07.670,0:04:10.700 driving just their loaner cars from the dealership all time he had different 0:04:10.700,0:04:15.169 cars all the time they had badass houses my other grandpa lived in like a mansion 0:04:15.169,0:04:20.989 on Lake Ray Hubbard and stuff and then 1986 hit and they lost it all that if 0:04:20.989,0:04:24.710 you'll recall the SNL crashed because of some stuff that the government did and 0:04:24.710,0:04:27.690 some some weird any laws passed and the SNL's crashed 0:04:27.690,0:04:32.790 and they they caused a lot of my grandfather's friends to lose their 0:04:32.790,0:04:35.370 businesses and houses and it wasn't his fault 0:04:35.370,0:04:38.490 obviously the banks crash like all of them there was like thousands of them 0:04:38.490,0:04:43.110 that went under it wasn't just my grandpa's it was this whole thing and it 0:04:43.110,0:04:46.350 destroyed a lot of real estate deals my grandma I end up going to federal prison 0:04:46.350,0:04:49.950 because she was trying to help some of the families out by you know making sure 0:04:49.950,0:04:52.770 that their money was there for their business and then falsified some papers 0:04:52.770,0:04:56.010 so that they didn't lose shit and she ended up going to federal prison for 0:04:56.010,0:04:59.790 like six months and and then my other grandfather he couldn't get loans 0:04:59.790,0:05:02.670 anywhere anymore because all the you know what would be the essentially a 0:05:02.670,0:05:07.140 credit union today all those went out of business and my grandfather's included 0:05:07.140,0:05:10.650 so he couldn't get money for his glass factory and like basically everybody 0:05:10.650,0:05:14.580 moved into a trailer like my rent one of my grandfather's like you went from like 0:05:14.580,0:05:17.730 ball and I'm in a different car every week to living in a trailer on some land 0:05:17.730,0:05:22.230 and like this town in the middle of nowhere my other grandpa you know he had 0:05:22.230,0:05:26.370 to sell and move into a duplex and in there you know grandparents like at 50 0:05:26.370,0:05:28.770 years old you supposed to have like your shit together you know what I mean like 0:05:28.770,0:05:31.830 at that point you had money it used to be rich and then on sudden you got to 0:05:31.830,0:05:35.820 move into like a duplex out of the middle of nowhere or trailer houses and 0:05:35.820,0:05:39.690 land and and now I look back and at the young man you don't think much of it you 0:05:39.690,0:05:44.490 like yeah we had money lost it whatever right you just the kid but now as I look 0:05:44.490,0:05:47.700 back as an adult I'm like that had have been devastating and it had to have been 0:05:47.700,0:05:51.780 one of those early like shit you can make it but that shit can lead quickly 0:05:51.780,0:05:57.030 to right that had to be the the mental impression that that was always but that 0:05:57.030,0:06:00.300 was like my first experience with entrepreneurism and then my mom and my 0:06:00.300,0:06:05.970 stepdad and my my real dad too you know they they were always w2 employees they 0:06:05.970,0:06:09.240 never took a risk after that they never wanted to start their own business or 0:06:09.240,0:06:12.630 anything like that like my mom and my dad and all them always did they always 0:06:12.630,0:06:17.040 worked for somebody else and so you know my that's how I got the job at the car 0:06:17.040,0:06:20.190 wash that you mentioned was my stepdad work for somebody else that owned the 0:06:20.190,0:06:26.370 car wash so long before you began at the car wash as you mentioned you were 0:06:26.370,0:06:33.450 really watching your family come up with their businesses their practices Bank in 0:06:33.450,0:06:38.640 the glass factory and really living a booming lifestyle and then you also 0:06:38.640,0:06:44.250 witnessed disappear in a rapid rapid form at that 0:06:44.250,0:06:49.800 age when you began doing the carwash sales and so forth I believe from there 0:06:49.800,0:06:53.610 you kind of moved on to mortgages and became successful with the mortgages 0:06:53.610,0:07:00.300 what was it that kind of kicked you into that thought process of okay I want to 0:07:00.300,0:07:04.530 become an entrepreneur myself what was it that gave you that sort of drive 0:07:04.530,0:07:10.020 versus what some people would have taken as a fearful situation to kind of find 0:07:10.020,0:07:15.270 stability versus jumping into this sort of a journey like I said my migrant my 0:07:15.270,0:07:19.770 two grandfather's didn't have a boss and so it kind of might runs in my blood you 0:07:19.770,0:07:26.220 know and I tried working for other people and I would eventually do the 0:07:26.220,0:07:30.180 same thing my grandma did like screw up and end up going to prison right and in 0:07:30.180,0:07:34.200 in in really in trying to protect somebody else as well right because I 0:07:34.200,0:07:36.750 mean anybody can get out of jail if you tell on people and things like that 0:07:36.750,0:07:40.500 which I didn't do my grandfather's but they say things skip a generation 0:07:40.500,0:07:44.250 so my grandfather's want reproduce it shocked the shit out of my parents they 0:07:44.250,0:07:47.430 end up becoming employees but then I don't want to become an employee because 0:07:47.430,0:07:51.180 I see the mediocre life that they're living and so it skipped that generation 0:07:51.180,0:07:54.740 and Here I am wanting to be an entrepreneur and sadly for me the first 0:07:54.740,0:08:00.660 entrepreneurial venture that I was ever involved in was selling drugs and you 0:08:00.660,0:08:03.300 know I went to prison for it so it's not like I'm sitting here telling something 0:08:03.300,0:08:07.860 that the it's not on record or whatever and I worked at the carwash and this guy 0:08:07.860,0:08:10.860 Chuck came and he's dead now so it's okay to talk about it with Chuck 0:08:10.860,0:08:16.500 sorry man and don't can't get me now but anyway he uh he came in he had like this 0:08:16.500,0:08:20.340 nice Mustang and when I say Mike a nice Mustang I mean it was like a drag car 0:08:20.340,0:08:24.210 was like unbelieving in Dallas existed like this thing at the time then he 0:08:24.210,0:08:27.600 drove a brand new Infiniti which was like they were brand new cars back then 0:08:27.600,0:08:30.510 and they were like unheard of and super expensive fifty thousand dollar cars 0:08:30.510,0:08:35.550 didn't exist you know really in that world back then and epic dude was a 0:08:35.550,0:08:39.210 doctor or a lawyer or something like that and one day I asked like hey man 0:08:39.210,0:08:42.719 what'd he do for a living and because we was watched as cars two or three times a 0:08:42.719,0:08:46.410 week you know and he's like oh man you know do you smoke weed it's like a yes 0:08:46.410,0:08:51.270 and he's like well you know I can hook you up if you need some man just here's 0:08:51.270,0:08:54.650 my beeper number that's how long ago was he's like here's my beeper 0:08:54.650,0:08:58.550 numbers just hit me up and so I remember calling them like the next day being 0:08:58.550,0:09:02.390 like hey man can I come and meet you somewhere and he 0:09:02.390,0:09:06.170 said yeah come over and it gives me this address and I go over there and they've 0:09:06.170,0:09:09.380 like it was almost like a multi-level marketing meeting now that I look back 0:09:09.380,0:09:13.220 as an adult because like Here I am this young man today making any kind of money 0:09:13.220,0:09:17.360 and like I'm working at the carwash and averaging about 15 dollars an hour and 0:09:17.360,0:09:21.500 you know working 70 hours a week in the Sun hating my life and he's like hey man 0:09:21.500,0:09:24.830 you know that you can change your life do you keep your options open when it 0:09:24.830,0:09:29.150 comes to income because marijuana distribution can totally open new doors 0:09:29.150,0:09:32.870 to your financial future except it was more like yo Dawg you want to sell some 0:09:32.870,0:09:35.630 weed and make some real money you want to keep wiping off other motherfuckers 0:09:35.630,0:09:40.640 cars all your life so I'm like okay man I'm in correct it so and so I start 0:09:40.640,0:09:43.460 selling a little weed you know but it was the first time in my life anybody 0:09:43.460,0:09:47.360 had ever offered me now of course I knew was illegal right less I'm not stupid 0:09:47.360,0:09:50.750 I'm just saying but it was the first time that I had ever had somebody offer 0:09:50.750,0:09:55.490 me to sell something and make money and a lot of good salespeople and marketers 0:09:55.490,0:09:58.430 came from selling drugs so someone will admit it some of them won't but that's 0:09:58.430,0:10:03.440 an interesting dynamic because you got to be able to market your stuff but only 0:10:03.440,0:10:06.710 to the right people because if the wrong people find out then you go to jail like 0:10:06.710,0:10:10.370 I did because we wrong people found out it so you got to be like it's like a 0:10:10.370,0:10:13.640 fine line you walk when you're marketing that stuff it really teaches you how to 0:10:13.640,0:10:18.260 find niches it's not reality right and so I you know I worked up the corporate 0:10:18.260,0:10:21.770 ladder in the drug world went from selling marijuana to cocaine you know 0:10:21.770,0:10:25.070 whatever in the world I could get my hands on and I end up getting caught 0:10:25.070,0:10:30.080 with some and had to go do two years prison time and I told myself like I 0:10:30.080,0:10:34.280 know that there's money to be made in this country I just I got to find a 0:10:34.280,0:10:37.820 legal way to make it I just got a line with the wrong people and I was a 0:10:37.820,0:10:41.480 dropout from school I didn't have like you know any influence or anything like 0:10:41.480,0:10:44.630 that so I mean this was like the first opportunity and I'm not making I made my 0:10:44.630,0:10:48.290 own decisions I'm not making excuses I'm just saying that's what happened to me 0:10:48.290,0:10:53.210 as a young man 17 18 19 years old but by the time I came out of prison after two 0:10:53.210,0:10:57.770 years I was a grown person like I was a man like you knows like and not to 0:10:57.770,0:11:02.180 compare the two but like when a guy goes off the war or a guy goes to prison or 0:11:02.180,0:11:06.590 guys like you know in a super traumatic situation maybe 0:11:06.590,0:11:10.040 taken hostage anything like or something of that nature like it's super traumatic 0:11:10.040,0:11:13.970 you become either merged weaker you merge strong and fortunately for me I 0:11:13.970,0:11:19.010 emerged out of that place of man went back and worked at the carwash right 0:11:19.010,0:11:22.790 because that's what losers do and if I can worked at this car wash but somebody 0:11:22.790,0:11:26.780 recognize my hard work skills and then offered me to come work for them as a 0:11:26.780,0:11:30.470 banker and this was the kicker she said I'll teach you how to do all this stuff 0:11:30.470,0:11:33.920 and essentially it's like owning your own business and working for yourself 0:11:33.920,0:11:37.130 because you're a contractor and I thought man here's another opportunity 0:11:37.130,0:11:42.700 to try this right and was like is this legal though right lady legal okay and 0:11:42.700,0:11:47.810 but that was like and within you know I think it was within three weeks of 0:11:47.810,0:11:51.320 working there I'd made like sixty seven hundred bucks and within eight weeks of 0:11:51.320,0:11:55.160 working there I made a total of like almost twenty thousand dollars and so I 0:11:55.160,0:11:59.560 knew that at that point I was like oh man I have found my lick now this was 0:11:59.560,0:12:03.920 2004 when you know you were like hey Laurie are you alive yes here's five 0:12:03.920,0:12:07.430 hundred thousand dollars to go buy any house you want it was like those days 0:12:07.430,0:12:11.420 and I took advantage of it if they were going to put the money out there I did 0:12:11.420,0:12:14.840 my best to make as much money as I could from it as well and I never took 0:12:14.840,0:12:17.630 advantage of anybody but I helped a whole lot of families get into houses 0:12:17.630,0:12:20.900 that wouldn't have gotten two houses otherwise I look at it as a positive 0:12:20.900,0:12:26.060 thing and you know I did I did a ton of loans and then I got put in prison again 0:12:26.060,0:12:30.920 what you frickin believe that shit right and so I was like riding on this high 0:12:30.920,0:12:36.590 horse seven hundred thousand dollars in a year in income in 2005 and I live in a 0:12:36.590,0:12:40.490 small town it's a big town now but it was a small town men and the police 0:12:40.490,0:12:43.310 kicked in the door they caught selling drugs and like drug dealers don't live 0:12:43.310,0:12:46.190 in this neighborhood drug dealers live in the hood you guys watched too many 0:12:46.190,0:12:51.080 movies on TV there's never drug dealers driving rolls-royce or except for in rap 0:12:51.080,0:12:54.680 videos that is it that is nobody's cruise in my neighborhood going yo man 0:12:54.680,0:12:58.430 hey you with the toddlers you know where to get a dime fact that's not happening 0:12:58.430,0:13:02.660 over here right but for cops they didn't have anything to do is literally no 0:13:02.660,0:13:05.930 crime in the city there's no drugs in my house I don't even eat leftover so on 0:13:05.930,0:13:10.640 him half sandwich bags to put this up in epicenter was there anyway and they were 0:13:10.640,0:13:14.480 mad right they like they had all this intelligence I kid you not they had all 0:13:14.480,0:13:17.810 this intelligence on the people that had come by because I did have a lot of 0:13:17.810,0:13:20.630 people in my house but it was like Realtors getting the check 0:13:20.630,0:13:23.960 the home investors coming and signing paperwork people filling on Afghans to 0:13:23.960,0:13:27.860 work from home because but that wasn't a thing 15 years ago like it was now like 0:13:27.860,0:13:31.970 it is now and so anyway just the cops kick in the door they don't find 0:13:31.970,0:13:37.490 anything but my roommate and my and I have a gun right so he has one in his 0:13:37.490,0:13:40.340 room one in my room one Texas you can have a gun like this is part of your 0:13:40.340,0:13:44.870 your right even if you created a felony you can have a gun and so they arrested 0:13:44.870,0:13:48.230 me from felon possession of firearm but then I beat the case and they dropped it 0:13:48.230,0:13:51.920 in the ATF they turn the damn DEA was mad at me for whatever reason just a 0:13:51.920,0:13:56.570 hater I guess it turned me over to the ATF and then the ATF gave me 15 months 0:13:56.570,0:13:59.690 for felon in possession of firearm apparently it's like marijuana and 0:13:59.690,0:14:03.140 Colorado site if the state trooper catches you whether these like a majors 0:14:03.140,0:14:06.590 don't smoke and drive be cool alright alright brother but if the DEA catches 0:14:06.590,0:14:09.560 with you like freeze you're under arrest you're going to jail and isn't that 0:14:09.560,0:14:13.310 crazy it's like two people that serve the same purpose you have two completely 0:14:13.310,0:14:15.800 different outcomes that's what happened to me it's like the state's like yeah 0:14:15.800,0:14:21.770 you can have a gun you know you did your time in the 80s like no no you cannot no 0:14:21.770,0:14:26.480 and so they're obviously a lot more powerful than me I couldn't I didn't 0:14:26.480,0:14:31.370 want to nor take the chance nor fight them or anything so I had to go do 0:14:31.370,0:14:35.200 another 15 months and I'm almost done with my story and when I got out of 0:14:35.200,0:14:40.760 prison again I went back into banking and I crushed it I made three hundred 0:14:40.760,0:14:45.020 thousand dollars over the course of about 18 months and then Obama signed 0:14:45.020,0:14:48.500 this thing called dodd-frank into law the Democrats when they had the house 0:14:48.500,0:14:52.220 they passed this law and he signed it into thing and it was like a huge blow 0:14:52.220,0:14:55.370 to the marketplace that they're trying to repeal it now but it's been like a 0:14:55.370,0:14:59.000 huge blow especially to the financial sector and it cost me my job 0:14:59.000,0:15:03.410 and it cost me my license not my job but ultimately because I couldn't get my 0:15:03.410,0:15:08.030 license to be able to operate because of some federal stuff that they imposed on 0:15:08.030,0:15:13.160 me from the previous stint then I lost my job and my ability to earn income and 0:15:13.160,0:15:16.340 that was when I finally said I would never have another boss I will never 0:15:16.340,0:15:20.420 work for a system that requires me to have a license a system that requires me 0:15:20.420,0:15:23.500 to do anything other than pay taxes and make sure that my business is registered 0:15:23.500,0:15:27.560 properly I'm going to be in control of my own future I'm tired of leaving this 0:15:27.560,0:15:31.100 shit in other people's hands and me having to go like go to jail lose your 0:15:31.100,0:15:33.960 job go to jail lose your job dork I'm done with that 0:15:33.960,0:15:38.370 and ever since then things have been on the straight narrow path and I've dealt 0:15:38.370,0:15:42.540 a hell of a nice little Corral of businesses over the years I want to 0:15:42.540,0:15:46.680 first point out the fact that one of the things that's kind of resounding 0:15:46.680,0:15:51.540 throughout your entire story is the fact that you kept your eyes open and was 0:15:51.540,0:15:56.790 always looking for an opportunity it didn't really matter what the 0:15:56.790,0:16:02.490 opportunity was you didn't have a fear of failure what you have was a drive to 0:16:02.490,0:16:07.770 figure things out whether it was you know selling drugs and ending up in 0:16:07.770,0:16:11.880 prison or coming back out and trying to sell mortgages and and dealing with you 0:16:11.880,0:16:16.800 know the ridiculousness that that transpired thereafter you really just 0:16:16.800,0:16:21.660 made sure that you were looking for an opportunity the entire journey through 0:16:21.660,0:16:28.170 and at the end of that you know spark of your journey you recognize that having 0:16:28.170,0:16:34.410 control over your own income no matter where that income was coming from was 0:16:34.410,0:16:38.700 probably the most important lesson you have learned throughout that entire 0:16:38.700,0:16:45.089 story I love the fact that you have absolutely no fear of failure it's 0:16:45.089,0:16:49.680 something I try to tell the audience on a regular basis that there's no such 0:16:49.680,0:16:54.660 thing as failure there's only feedback if you screw up on 0:16:54.660,0:16:57.480 something take the feedback from others who have explained to you that you 0:16:57.480,0:17:01.320 screwed up and learn from that grow from that move forward from that and that 0:17:01.320,0:17:06.689 sounds exactly like what you have gone on to do I mean you are CEO and founder 0:17:06.689,0:17:12.360 of hardcore closer and break feet free Academy you're a four-time bestselling 0:17:12.360,0:17:17.400 author motivational speaker a sales coach and podcast host blogger I know 0:17:17.400,0:17:22.290 you also regularly contribute to a number of publications such as Forbes 0:17:22.290,0:17:27.630 and entrepreneur tell me a little bit about where the branding came from for 0:17:27.630,0:17:32.880 you for hardcore closure tell me a little bit about how you started you 0:17:32.880,0:17:37.820 know your own practice and what you you know the journey with hardcore closer 0:17:37.820,0:17:42.809 well you know is crazy the story I just told you I left out about a million 0:17:42.809,0:17:47.350 details I've had a hell of a life and you could say it's hardcore 0:17:47.350,0:17:51.820 I didn't so you know the one thing I will say and we kind of talked about 0:17:51.820,0:17:55.179 this before the interview here is like sales has been the one thing in 0:17:55.179,0:17:58.660 entrepreneurship really is more than just sales it's been the one thing 0:17:58.660,0:18:04.000 that's always there for me when I ran away from home at 16 years old you know 0:18:04.000,0:18:07.510 I went out and got a job at a different carwash didn't end up selling drugs 0:18:07.510,0:18:11.470 right it was like I knew I could sell something to make money and then when I 0:18:11.470,0:18:14.559 got out of prison I went I end up selling mortgages right 0:18:14.559,0:18:17.500 and it was the ones I didn't have parents that were there to support me 0:18:17.500,0:18:20.650 they didn't offer me money I didn't have a scholarship I didn't have a jump shot 0:18:20.650,0:18:24.640 I'd have a savings account or one of those thrifty penny plans you're 0:18:24.640,0:18:27.850 supposed to put together when your kids are born I don't have any of that right 0:18:27.850,0:18:31.090 oh and and nobody was encouraging me and I was the black sheep of my family 0:18:31.090,0:18:34.120 because I was the troublemaker and I was different from everybody else because I 0:18:34.120,0:18:39.549 didn't do aesthetic sand stuff like that and and so I was just I was I was a lot 0:18:39.549,0:18:43.900 different so I didn't really nobody had my back but sales in my ability to go 0:18:43.900,0:18:47.289 sell stuff to be able to make money and again after I got out of prison went 0:18:47.289,0:18:50.470 sold mortgages after I lost my job in mortgages I went and sold social media 0:18:50.470,0:18:53.799 sites once I got really good at managing people's social media stuff I started 0:18:53.799,0:18:57.700 teaching it to people and it's just been this progression it's been the one thing 0:18:57.700,0:19:01.240 that's there for me because I've never had a safety net and so that's where 0:19:01.240,0:19:03.850 like the hard core thing comes from it's because I've obviously lived this 0:19:03.850,0:19:08.620 hardcore lifestyle and when I work I was working inside of this I wasn't working 0:19:08.620,0:19:12.309 for the company but I was working inside this attorney's office and they closed 0:19:12.309,0:19:15.820 like mortgages for people like you know and they called these little old ladies 0:19:15.820,0:19:19.179 with like great blue hair you know like the old old ladies like they're like 70 0:19:19.179,0:19:23.110 year old ladies like signing away documents and stuff and they call them 0:19:23.110,0:19:27.460 closers why just come from the mortgage side and I have been in car sales to for 0:19:27.460,0:19:31.780 about six months I was waiting on my kid to be born so I like these little ladies 0:19:31.780,0:19:34.990 man there's some serious closers over here they'd be fine in your life away 0:19:34.990,0:19:38.350 right it was just like joke and we were like yeah they're hard core closers and 0:19:38.350,0:19:41.169 I was like dude I'm going to register that domain that actually sounds kind of 0:19:41.169,0:19:45.039 cool and so I registered the domain and I wrote a couple like cool little blog 0:19:45.039,0:19:49.750 post on there they're still up there and from like 2012 and wrote a couple little 0:19:49.750,0:19:54.580 cool blog post on there and then one of them went like back then to me it was 0:19:54.580,0:19:59.799 viral like a thousand people saw it or whatever and and people started calling 0:19:59.799,0:20:02.860 me the hardcore closer and I'm like that's kind of a 0:20:02.860,0:20:05.830 cool nickname I'll go with that right because if I would turn it down where 0:20:05.830,0:20:08.680 they call me like shitty MIT shit pants or something like that you never know 0:20:08.680,0:20:11.950 what the hell they're going to give you so like if here's like a life tip for 0:20:11.950,0:20:16.450 everybody listen it if people give you a cool nickname go with that shit do not 0:20:16.450,0:20:21.370 resist cool nickname and so I was like okay yeah you can call me that I'll take 0:20:21.370,0:20:25.480 that right that's a lot better what I've been called in the past and and the 0:20:25.480,0:20:29.410 brand wasn't supposed to be me though it was supposed to be a brand like you 0:20:29.410,0:20:33.220 could be a hardcore closer lorry or anybody else you know that's listening 0:20:33.220,0:20:36.460 if they've got this it's supposed to be like this this lifestyle and everything 0:20:36.460,0:20:41.530 else but it turned into me somehow you know and over the years I've been 0:20:41.530,0:20:47.890 consistent I was just looking today I just posted our 717 blog post on there 0:20:47.890,0:20:51.040 and we've written all of them they're not outsourced or anything else I've 0:20:51.040,0:20:57.040 written probably seven hundred and ten of them and myself and so I've just been 0:20:57.040,0:21:01.000 very consistent with it and I've delivered great content over and over in 0:21:01.000,0:21:04.510 my writing style this is why Forbes in them like me too so my writing sounds 0:21:04.510,0:21:07.060 kind of like if we were just like sitting at a bar and I put my arm around 0:21:07.060,0:21:10.210 him like listen Laura let me tell you a couple secrets about life I just kind of 0:21:10.210,0:21:14.350 give that that vibe like I'm your older brother just like trying to lace you up 0:21:14.350,0:21:18.520 or you know maybe a father figure trying to lace you up on how things really 0:21:18.520,0:21:21.930 operate right and and they dig it because it's a completely different 0:21:21.930,0:21:26.890 writing style than anybody else out there and yesterday I posted I wrote an 0:21:26.890,0:21:30.010 article on Sunday and I checked yesterday and an already been shared 0:21:30.010,0:21:35.440 14,000 times or something like that so people really appreciate the stuff that 0:21:35.440,0:21:39.430 we bring to the marketplace you are four times best-selling author and you also 0:21:39.430,0:21:45.550 blog and and the podcast but I'd love to know a little bit more about your newest 0:21:45.550,0:21:50.320 book elevator to the top so that's our best-selling book ever I have five books 0:21:50.320,0:21:55.750 and that one we published last year and I thought it's our bestseller ever I 0:21:55.750,0:22:00.910 think there's over 15,000 people that have read the book and I don't even 0:22:00.910,0:22:05.500 remember how many pages on Kindle - it's insane but the book is basically 0:22:05.500,0:22:08.770 everything you need to know about sales now if you consider yourself an 0:22:08.770,0:22:11.470 entrepreneur you may say oh I'm not a sales person but you probably going to 0:22:11.470,0:22:14.710 hire one you should give the book to them and you should 0:22:14.710,0:22:18.549 to know what to train them on because this is a book that sigh I don't want to 0:22:18.549,0:22:22.029 say the Bible because it's sacrilegious but it's the handbook the playbook for 0:22:22.029,0:22:24.909 sales because it tells you everything you need to know from my walking into 0:22:24.909,0:22:28.779 the interview closing the boss into selling the stuff and the mastering your 0:22:28.779,0:22:32.590 craft into what questions you need to ask what word tracks you can use what 0:22:32.590,0:22:36.100 thought process you need to go through how to deal with your commission checks 0:22:36.100,0:22:39.580 when you get on how to invest your money how to grow things long-term how to 0:22:39.580,0:22:43.299 scale a sales team and then ultimately how to build a business it's all it's 0:22:43.299,0:22:47.860 like this whole process I put you through the entire book and I write in 0:22:47.860,0:22:52.029 the style that you know chapters are about 800 to 1500 words so they're like 0:22:52.029,0:22:55.630 easy to burn through they're quick and to the point and it's not a book that 0:22:55.630,0:22:59.230 has a lot of fluff and a lot of boring stuff when you read it you're like oh 0:22:59.230,0:23:02.289 shoot I read the chapter I'm going to do that tomorrow it's it's one of those 0:23:02.289,0:23:06.340 kind of books and you know we talked about it you can get it for free at 0:23:06.340,0:23:10.510 elevator to the top calm you can get a free paperback copy all you got to do is 0:23:10.510,0:23:14.289 pay like the the postage or packing or whatever it is on there but you had to 0:23:14.289,0:23:18.970 elevator to the top calm and get it there's like 17,000 people that have 0:23:18.970,0:23:21.730 read the book and that's not even counting Amazon sales I don't even know 0:23:21.730,0:23:25.870 what they've done on there so I will be sure to link to that division explained 0:23:25.870,0:23:30.490 to thank you thank you I would love to know if you have the opportunity to kind 0:23:30.490,0:23:35.110 of rewind the clock a little bit say 20 30 years I had a time machine and could 0:23:35.110,0:23:39.970 go back and tell yourself one thing what do you think it would be you know I just 0:23:39.970,0:23:45.990 wrote an article about this on my blog light maybe less than a week ago and 0:23:45.990,0:23:51.580 here's what I would say I would just say keep doing what you're doing in today 0:23:51.580,0:23:56.500 strong man just don't quit because I'm on this path for a reason you know I 0:23:56.500,0:23:59.350 went through what I went through so that I could connect with a certain type of 0:23:59.350,0:24:03.279 person out there I'm not for everybody but those that I'm for win and it takes 0:24:03.279,0:24:06.820 a certain attitude and a certain alpha personality to be able to align with me 0:24:06.820,0:24:09.850 and to be able to do the things that I'm going to demand of that person to do in 0:24:09.850,0:24:14.380 order to be successful and I couldn't make those demands I couldn't hold 0:24:14.380,0:24:18.100 myself in that space and people wouldn't look at me in authority if I hadn't gone 0:24:18.100,0:24:22.450 through all this bullshit when someone's like oh my wife's going to leave me dude 0:24:22.450,0:24:25.270 I've been divorced three times had to start over every time and get your ass 0:24:25.270,0:24:27.950 back to work somebody says oh I can't afford 0:24:27.950,0:24:31.880 to DWI going to prison twice and start it all back over you're still free get 0:24:31.880,0:24:35.090 your ass back to work oh man you know I'm having a hard time coming up with 0:24:35.090,0:24:38.240 the money maybe need to wake up a little bit earlier make some sales and maybe 0:24:38.240,0:24:41.149 stay up a little bit later at night too until you get your stuff back in order 0:24:41.149,0:24:44.059 man like like I can come back and give 0:24:44.059,0:24:47.659 somebody any resistance they give me and it they can't doubt me because I'm 0:24:47.659,0:24:50.960 sitting here living proof that I've done all this stuff it's not everything that 0:24:50.960,0:24:53.929 I've done is pretty much public record for my success in the mortgage business 0:24:53.929,0:24:57.710 the my criminal record - the fact that I'm informed have written a bunch of 0:24:57.710,0:25:02.480 bestsellers and so it's hard for the people that come to me to give me a few 0:25:02.480,0:25:05.990 they don't it's it's impossible it but it takes a certain type of personality 0:25:05.990,0:25:10.159 that's willing to not endure the abuse but willing to step up and level up and 0:25:10.159,0:25:13.490 say you know what I'm just going to have to set all my excuses aside and do this 0:25:13.490,0:25:16.250 and I had to go through all those things to get there with strength conditioning 0:25:16.250,0:25:19.340 because I'm not a weak person and I deal with people who are not weak either 0:25:19.340,0:25:22.580 they've got extremely tough exteriors most of the folks that I work with 0:25:22.580,0:25:26.090 already make six and seven figures a year anyway so it's not like I work with 0:25:26.090,0:25:30.110 rookies that are just getting started in things and and so I'm working with 0:25:30.110,0:25:33.860 alphas with tough exteriors who are already successful that did it on their 0:25:33.860,0:25:37.460 own and if I hadn't been through all the shit that I have been through in my 0:25:37.460,0:25:40.130 lifetime there's no way that I could connect and help those people because 0:25:40.130,0:25:43.850 here's the secret don't let your audience in on this is like people think 0:25:43.850,0:25:47.600 of me as a sales coaching the hardcore closer brand is about sales but that's 0:25:47.600,0:25:51.649 just one of our brands we have a break free Academy which has a whole fleet of 0:25:51.649,0:25:55.909 different products and then you know I'm Ryan - my goal really is to change 0:25:55.909,0:25:59.179 people's minds because when you change your mind you change your life and I'm 0:25:59.179,0:26:03.559 set out here to change 300 million lives and sales is the gimmick that we get you 0:26:03.559,0:26:06.590 in the door we help you make more money but guess what once you start making 0:26:06.590,0:26:09.769 more money you get respect from your kids you get respect from your spouse to 0:26:09.769,0:26:12.350 get respect from your boss you get respect from your employees you get 0:26:12.350,0:26:15.440 respect from the community you get respect from your banker you get respect 0:26:15.440,0:26:18.620 from the places that you die infrequently you get respect from your 0:26:18.620,0:26:22.460 network and that changes things for a human being that makes people go from 0:26:22.460,0:26:26.750 being depressed and let down and upset an underdog to a feeling of confidence 0:26:26.750,0:26:30.679 walking around carrying themselves good that's why you see successful by nice 0:26:30.679,0:26:34.460 cars and nice homes right because they have the confidence in themselves it 0:26:34.460,0:26:38.269 feels good to be doing that stuff and there's a lot of folks out there that 0:26:38.269,0:26:41.940 you I couldn't help them achieve that stuff if I hadn't been too 0:26:41.940,0:26:49.139 a lot of stuff in my life as well I love it and you are 100% correct it's about 0:26:49.139,0:26:54.000 moving forward just continuing to keep moving forward having that stamina and 0:26:54.000,0:26:59.909 not making any excuses I love the way you the way you were explaining how you 0:26:59.909,0:27:03.690 know no matter who it is that comes to you they can make all the excuses they 0:27:03.690,0:27:07.590 want but you've been there you've done that and you've been through so much 0:27:07.590,0:27:11.580 that you can show them there's really not much that they can come to you with 0:27:11.580,0:27:16.919 with an excuse as to why it is they can't themselves continue to keep moving 0:27:16.919,0:27:21.419 forward I think willpower is an extremely important portion of this this 0:27:21.419,0:27:24.779 journey and it's something that people should kind of bone up on if they do 0:27:24.779,0:27:29.250 intend to embark on an entrepreneurial journey is really making sure that they 0:27:29.250,0:27:32.879 have the passion for what it is they're attempting to embark on so that they 0:27:32.879,0:27:37.019 will have the drive and the will to continue to move forward Brian the show 0:27:37.019,0:27:43.049 is really designed to help entrepreneurs come up with ideas for a new business 0:27:43.049,0:27:48.000 and solve a pain in an industry that they may not have been thinking them I'd 0:27:48.000,0:27:53.190 love to know if I went to use a magic wand that I have over here and you could 0:27:53.190,0:27:59.190 kind of wave it and change anything at all in any one of your practices or in 0:27:59.190,0:28:04.409 your writing or so far what would it be and why you know one of the things that 0:28:04.409,0:28:10.649 I we talk about daily is that we are unorganized over here we have I am a 0:28:10.649,0:28:16.889 Content machine and we have 1400 YouTube videos 1,500 pages on the website that 0:28:16.889,0:28:23.100 we've created at 14 products thousands of testimonials and you know hundreds of 0:28:23.100,0:28:28.860 Facebook groups and e-mails and Jesus our email list is huge and so and it 0:28:28.860,0:28:32.940 grows every day obviously and we are just not put together like there's 0:28:32.940,0:28:36.029 there's back-out friends like my buddy Russell Brand I know what to do that's 0:28:36.029,0:28:39.509 the best the sad thing is I know what the doing got time to do it and and I 0:28:39.509,0:28:42.779 haven't found somebody that I trust to do it either so a magic one would be 0:28:42.779,0:28:46.409 like perfect solution for me but the thing is like I got my friends like 0:28:46.409,0:28:52.320 Russell Brunson he'll write and uh he'll write a blog post and then the blog post 0:28:52.320,0:28:55.590 will be tied into an email and that will specifically retarget somebody 0:28:55.590,0:28:58.559 and then that retargeting thing specifically retard he's like thought a 0:28:58.559,0:29:01.770 hundred steps ahead whereas I just wrote the blog post and 0:29:01.770,0:29:05.039 put an ad to it we just take what we get from it I happen to be really damn good 0:29:05.039,0:29:09.029 at that I am and we make a lot of money from it but I mean if somebody came 0:29:09.029,0:29:11.970 through and stitched me together holy shit we're probably sitting on another 0:29:11.970,0:29:15.690 thirty million dollars in the income that we can put together just if 0:29:15.690,0:29:18.960 somebody actually had the expertise to put it together but it's like 0:29:18.960,0:29:23.309 repackaging your check for that person forever and it's a lot deeper than that 0:29:23.309,0:29:27.779 and in a lot of it's a time factor and you know we're not uncomfortable now 0:29:27.779,0:29:31.980 we're doing a lot now but we could probably do five or six times as much if 0:29:31.980,0:29:36.059 we were put together so it's just the organization of the content I guess 0:29:36.059,0:29:39.710 would be the best way to put it awesome content organization 0:29:39.710,0:29:44.159 simplification method is kind of what it sounds like and hopefully one of our 0:29:44.159,0:29:47.909 listeners will go ahead and tackle that Ryan like I said you've been absolutely 0:29:47.909,0:29:51.899 wonderful and i truly appreciate you sharing so much of your journey and the 0:29:51.899,0:29:56.909 information and you've been been hilarious to tell you the truth but 0:29:56.909,0:30:01.830 please share the best way for our listeners to find you yeah so you're 0:30:01.830,0:30:06.600 probably on all sorts of social media sites so the best thing to do is just go 0:30:06.600,0:30:10.679 over to hardcore closer comm and at the very top there's all the little social 0:30:10.679,0:30:15.659 media icons you can connect with me anywhere from there and sign up you get 0:30:15.659,0:30:18.480 like free book and stuff over there at the website you're going to love my 0:30:18.480,0:30:21.630 email so you think I'm hilarious on here wait to get drunken emails from me as 0:30:21.630,0:30:25.620 I'm sure they're good you'll love them I'll be the only email you ever get this 0:30:25.620,0:30:30.480 like bye or die damn it no other sales guy's going to say that so lots of 0:30:30.480,0:30:33.840 entertainment for you but it's just jokes people don't get upset be emailing 0:30:33.840,0:30:37.500 me back then I should be like we're hitting and my life to Jesus and stop 0:30:37.500,0:30:42.809 cussing and everything it's just jokes people it's just jokes well we will 0:30:42.809,0:30:47.940 definitely be linking to the blog through the magazine intuitionist page 0:30:47.940,0:30:51.450 as well so I'm sure our listeners will look forward to checking that out as 0:30:51.450,0:30:55.980 well Ryan thank you thank you I truly appreciate you joining us yeah thanks 0:30:55.980,0:31:03.390 for having me on had a good time talking about me on your show Ryan thank you 0:31:03.390,0:31:07.559 once again for joining us this was an exceptionally fun conversation you're 0:31:07.559,0:31:10.879 hilarious check community don't forget to go grab your 0:31:10.879,0:31:16.159 free copy of elevator to the top so you can get started on your journey of 0:31:16.159,0:31:20.570 becoming a hardcore closer yourself if you'd like to touch base with Ryan you 0:31:20.570,0:31:24.649 can reach them through hardcore closer comm you can always find them through 0:31:24.649,0:31:31.159 our show notes page at technology - equality comm forward slash Ryan Newman 0:31:31.159,0:31:35.870 Tech a community thank you guys for joining us here for episode 69 and then 0:31:35.870,0:31:39.830 till our next episode when we continue to share the journey find the sane and 0:31:39.830,0:32:02.850 green solution enjoy the 0:32:02.850,0:32:06.590 you